For Founders
Your business
deserves a real
sales system.
Free 1:1 sales coaching from top CEOs and sales leaders — plus 30 days of continued coaching and access to $10,000 in business improvement grants. No cost. No catch.
Everything you need.
Zero cost to you.
Each event delivers the same core coaching experience — with extras that differ by location and format.
What happens
from registration to results.
You'll always know what's coming next. Here's the full journey from sign-up to your CEO session opportunity.
Register for your event
Women, immigrant, and minority business owners qualify — any one category
You'll receive a confirmation email with event details and prep materials
Attend Sales Day of Service
You'll learn the basics of sales strategy and sales conversations via live demonstrations
You'll answer 4 sales strategy questions and practice a real sales conversation
Your coach gives feedback on both your strategy and your pitch
Boston attendees also receive a professional headshot on-site
Complete the 30 Day Challenge
Daily or weekly coaching prompts and exercises
Accountability check-ins with the SDOS community
Progress is tracked — top performers are identified here
Complete both SDOS + the 30 Day Challenge to be considered for a CEO session
Earn your CEO 1:1 session
9 CEO coaches for virtual events — each works with 3 founders
6 guest coaches for the Boston event
$10,000 in business improvement grants available — 10 × $500 and 5 × $1,000
The people in the room
will change your business.
Our CEO coaches aren't here to give a talk. They're here to sit across from you — or your peers — and give real, specific, actionable feedback on your sales process. Earn your session by completing the full cycle.
How to earn your CEO session
CEO Coach
CEO Coach
CEO Coach
CEO Coach
CEO Coach
CEO Coach
CEO Coach
CEO Coach
CEO Coach
Built for founders
who are often overlooked.
Sales Day of Service exists because the statistics are unacceptable. Only 4% of women-owned businesses reach $1M annually. For minority women, it's 0.4%. We're here to change that — starting with you.
Qualify with any one of the three categories below. If you fit more than one, you still only register once.
Pick your event.
Claim your spot.
All three events are free. Pick the one that matches where your business is based.
June 22–25
In person · 50 spots available
July 15
Virtual · Open to Upstate NY + PA businesses
July 29
In person · 50 spots available
$1M+
"I went from $49K to $1M in two years."
Marie came to Sales Day of Service as a Haitian immigrant running a small mural business in New York City. She left with a sales system — and the belief that $1M wasn't just possible, it was inevitable.
Two years later, Saint Cyr Art Studio employs 90 artists and generates over $1M in annual revenue from commercial mural work. Marie credits one coaching session as the moment everything changed.
$49K
$1M+
90
