For Founders

Your business

deserves a real
sales system.

Free 1:1 sales coaching from top CEOs and sales leaders — plus 30 days of continued coaching and access to $10,000 in business improvement grants. No cost. No catch.

Women-owned business
Immigrant-owned
Minority-owned
Qualify with any one of the above. Participation is always free.
What You Receive

Everything you need.
Zero cost to you.

Here's exactly what you receive when you join us online on July 29 — the same hands-on coaching, start to finish.

Boston
Jun 22–25 · In Person
Virtual
Jul 15 · Upstate NY + PA
Virtual
Jul 29 · NYC Metro
1:1 Sales Coaching Session
Included
Sales strategy + live sales call practice with a pro
Included
Sales strategy + live sales call practice with a pro
Included
Sales strategy + live sales call practice with a pro
30 Days Free Sales Coaching
Included
The 30 Day Challenge program
Included
The 30 Day Challenge program
Included
Sales strategy + live sales call practice with a pro
Earn a CEO 1:1 Session
6 Guest Coaches
Top performers earn 1:1 time
Included
Top performers earn 1:1 time
Included
Sales strategy + live sales call practice with a pro
Professional Headshot
Included
On-site professional photo
---
Not available for virtual
---
Not available for virtual
$10,000 in Business Improvement Grants
Available
10 × $500 · 5 × $1,000
Available
10 × $500 · 5 × $1,000
Available
10 × $500 · 5 × $1,000
Format
📍
In Person
Boston, MA · 50 spots
💻
Virtual
Upstate NY + PA businesses
💻
Virtual
NYC metro businesses
🎯

1:1 Sales Coaching

A dedicated session covering sales strategy plus live sales-call practice with a pro.

📅

30 Days Free Coaching

The 30 Day Challenge — structured accountability that starts right after the event.

Earn a CEO 1:1 Session

9 CEO coaches in the room — top-performing founders earn private 1:1 time.

💻

100% Virtual

Join online from anywhere. Free to attend — open to all who qualify.

The Process

What happens
from registration to results.

You'll always know what's coming next. Here's the full journey from sign-up to your CEO session opportunity.

1
Before the Event
Register for your event
Register for Sales Day of Service Virtual on July 29. Registration is free and takes under 5 minutes.
2
Event Day
Attend Sales Day of Service
Join online via video call. You'll learn sales strategy fundamentals through live demonstrations before moving into your 1:1 coaching session.

Boston attendees also receive a professional headshot on-site

3
Days 1–30 After the Event
Complete the 30 Day Challenge
The real work starts here. The 30 Day Challenge is a structured coaching program that keeps you accountable and helps you implement what you learned — free, as part of your SDOS participation.

Complete both SDOS + the 30 Day Challenge to be considered for a CEO session

After the Challenge
Earn your CEO 1:1 session
The best-performing founders from each cohort are selected for a private 1:1 session with one of our CEO coaches. These sessions are also shared with the full SDOS community as live monthly workshops — so your growth inspires others.
The Coaches

The people in the room
will change your business.

Our CEO coaches aren't here to give a talk. They're here to sit across from you — or your peers — and give real, specific, actionable feedback on your sales process. Earn your session by completing the full cycle.

How to earn your CEO session

Complete both steps below and the best-performing founders will be selected for a 1:1 session — watched live by the full SDOS community.
1
Attend Sales Day of Service
2
Complete the 30 Day Challenge
Selected for CEO 1:1 session
Do I Qualify?

Built for founders
who are often overlooked.

Sales Day of Service exists because the statistics are unacceptable. Only 4% of women-owned businesses reach $1M annually. For minority women, it's 0.4%. We're here to change that — starting with you.

Qualify with any one of the three categories below. If you fit more than one, you still only register once.

👩
Women-owned business
You own or co-own your business and identify as a woman. That's it. No revenue minimum, no industry restriction.
🌍
Immigrant-owned business
You were born outside the United States and own or operate your business here.
Minority-owned business
Your business is majority-owned by someone who identifies as Black, Hispanic, Asian, Indigenous, or another underrepresented group.
Register

Claim your spot.

Registration is free and takes under 5 minutes. Open to all founders who qualify.

Virtual Event
July 29
Sales Day of Service Virtual
🎯
1:1 Sales Coaching Session
A dedicated session with a sales pro or CEO volunteer
📅
30 Days Free Coaching
The 30 Day Challenge starts right after your event
💰
$10,000 in Business Grants
10 × $500 and 5 × $1,000 available to participants
Earn a CEO Session
9 CEO coaches — top performers earn 1:1 time

Virtual · Open to all

Register for July 29

$1M+

Revenue · 2022
Success Story

"I went from $49K to $1M in two years."

Marie came to Sales Day of Service as a Haitian immigrant running a small mural business in New York City. She left with a sales system — and the belief that $1M wasn't just possible, it was inevitable.

Two years later, Saint Cyr Art Studio employs 90 artists and generates over $1M in annual revenue from commercial mural work. Marie credits one coaching session as the moment everything changed.

$49K

Revenue 2020

$1M+

Revenue 2022

90

Artists employed