Our Mission

Sales has a

marketing problem.

We're fixing it.

Most business training for women, immigrant, and minority founders is marketing-focused. Sales coaching — the thing that actually converts customers and generates revenue — is almost nowhere to be found. Sales Day of Service exists to change that.

Help 1,000 women, immigrant, and minority business owners grow to $1M in annual revenue — by 2040.
Hero opens with the provocation — "Sales has a marketing problem" — then lands the mission number. The pull quote on black grounds everything that follows in a single, bold commitment.
The Problem

The numbers are
unacceptable.

Women, immigrant, and minority business owners represent one of the fastest-growing segments of American entrepreneurship. And yet the data tells a different story — one of persistent, systemic underinvestment in the skill that matters most: sales

Most business support programs focus on marketing, branding, and operations. Sales — the activity that directly generates revenue and funds growth — is almost entirely absent. Sales Day of Service is here to fill that gap.

4%
Women-owned businesses that reach $1M in annual revenue
Despite women owning nearly 40% of all US businesses
0.4%
Minority women-owned businesses that reach $1M annually
One tenth the already-low rate for women overall
$22K
Average annual revenue for women-owned businesses
A fraction of what's possible with the right sales system

About Us

Duplessy Foundation is a 501c3 nonprofit built around one belief.

Sales is the most transferable, high-leverage skill a business owner can develop. And it's the one that's most consistently withheld from the founders who need it most.

We exist to close that gap — through community, coaching, and a commitment to making $1M feel achievable for founders who've been told to aim lower.

Sales Day of Service is our flagship annual program — three events, hundreds of volunteer coaches, and a growing community of founders building toward $1M together.

  • Community. A network of founders, coaches, and allies working toward the same goal.
  • Coaching. Real sales skills from real sales leaders — not theory, not worksheets.
  • Commitment. 1,000 founders. $1M each. 2040. We say it because we mean it.
✓ Duplessy Foundation · 501c3 Nonprofit
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Duplessy Foundation

Sales coaching for artists and entrepreneurs — a community creating a predictable sales process for women, immigrant, and minority entrepreneurs.
visit duplessy.org →
DF logo placeholder — replace with actual logo asset. Link routes to the main Duplessy Foundation website.

Why Sales

Marketing gets you
attention. Sales gets
you revenue.

Most business training programs focus on marketing, branding, and social media — the visible layer of business. Sales is the invisible engine underneath. Without it, attention doesn't convert. Leads don't close. Revenue stays flat.

We teach founders how to have a sales conversation, how to follow up, how to ask for the order — and how to build a system that repeats. That's the gap between $22K and $1M.

Most business training skips sales entirely

Accelerators, incubators, and business support programs overwhelmingly focus on marketing, operations, and fundraising. Sales is treated as a personality trait — something you either have or you don't. We know that's wrong.

A sales system is repeatable — once you have one

The founders who break through $1M aren't necessarily the best marketers. They're the ones who built a consistent, predictable way to find customers, have conversations, and close deals. That's what we teach.

One good coach can change a trajectory

Marie went from $49K to $1M+ in two years. She credits one coaching session as the turning point. Multiply that by 1,000 founders and you begin to see what's possible.

Our Impact

What happens when
founders get coached.

These aren't projections. They're the outcomes we've seen from founders who participated in Sales Day of Service and committed to the work.

2,000+

Founders coached to date

227%

Average revenue growth after coaching

$1M+

Revenue reached by SDOS alumni

2040

Our goal: 1,000 founders at $1M
Impact stats are outcome-first — 227% growth and $1M+ reached are the headline. The 2040 goal anchors everything in the long-term mission without making it feel distant.
Founder Stories

The mission in motion.

Every number has a name behind it. These are the founders who showed up, did the work, and built something extraordinary.

$1M+

Revenue · 2022
Featured Story

"I went from $49K to $1M in two years."

Marie came to Sales Day of Service as a Haitian immigrant running a small mural business in New York City. She left with a sales system — and the belief that $1M wasn't just possible, it was inevitable.

Two years later, Saint Cyr Art Studio employs 90 artists and generates over $1M in annual revenue from commercial mural work. Marie credits one coaching session as the moment everything changed.

$49K

Revenue 2020

$1M+

Revenue 2022

90

Artists employed
Success Story

Sidney Baptista — PYNRS Performance Streetwear

Sidney started PYNRS to make running gear for the runners he saw in his Dorchester neighborhood — Black, Brown, and built for the streets, not the suburbs. After SDOS, he sharpened his sales motion and unlocked wholesale, brand partnerships, and a community of run clubs that wear his gear from Boston to LA.

$50K
Before SDOS
$700K+
After SDOS
Success Story

Yudelka Carrera — Events by Yudy

Yudy builds weddings and milestone events that families remember for decades. After SDOS, she rebuilt her pricing, tightened her sales process, and crossed seven figures. Verizon picked her as an ambassador for their Small Business program — a national platform for a founder who started with $20K and a phone.

$20K
Before SDOS
$1M+
After SDOS
Marie leads full-width as the flagship story. Two additional story cards below — placeholders for real founders TBD with Derrick. Before/after revenue stats make impact concrete and scannable.
Where We're Going

The road to 2040.

Sales Day of Service is a chapter in a longer story. Here's where we've been, where we are, and where we're going.

2021
Sales Day of Service launches
First event brings together volunteers and founders in a virtual format. The model works — founders leave with real sales strategies and real momentum.
Origin
2022
Marie reaches $1M+
Saint Cyr Art Studio crosses $1M in annual revenue. The first proof point that one coaching session — and a founder willing to do the work — can change everything.
Milestone
2025
2,000+ founders coached
SDOS has now coached over 2,000 founders across multiple events. Average revenue growth of 227% among participants who complete the full program.
Current
2026
Three events. Three cities. One season.
Boston (in person), Upstate NY + PA (virtual), and NYC Metro (virtual) — the most ambitious SDOS season yet, with CEO coaches, business grants, and a growing sponsor community.
Current
2040
1,000 founders. $1M each.
The goal we said out loud. The number we're building toward. Every event, every coaching session, every grant — it's all moving toward this.
The Mission

"Either I will find a way or I will make one."

Duplessy Foundation Motto

find my evernt →
become a sponsor
Timeline puts the 2026 season in context — not just an event, but a chapter in a 20-year mission. The motto pull quote grounds the right column in the foundation's voice.